Hartz Mountain, a U.S.-based pet care company headquartered in Secaucus, New Jersey, has expanded its presence in México with the official launch of its Delectables cat treats. The move marks a more consistent and structured entry into the Mexican market in 2024.
The Delectables line—lickable cat treats made with real chicken or tuna—is now available at Petco México. Known for being one of the most innovative pet retailers in the country, Petco offers Hartz a strong platform to reach pet owners seeking high-quality products.
Hartz’s decision comes at a time when México’s pet population is growing and demand for premium pet care is rising. By choosing Petco as a distribution partner, the company joins a broader trend of U.S. pet brands targeting México as a key growth market.
Delectables are packaged in squeezable tubes and can be hand-fed to cats, offering both a hydrating snack and an interactive experience for pet owners. The treats are positioned to compete directly with Churu, a popular Japanese brand that also offers lickable cat snacks.
While Churu has established a strong reputation in Asia and North America, Delectables may gain market share in México thanks to Hartz’s long-standing brand credibility and wide distribution network.
The growing popularity of wet and lickable pet treats reflects a shift in consumer preferences toward more engaging and higher-quality snacks. With more global brands entering México, pet owners in the country now have greater access to a diverse selection of premium products.
Hartz’s launch of Delectables highlights the increasing importance of México as a gateway for international pet care innovation. As the market evolves, retailers like Petco are playing a key role in bringing the latest trends to local consumers.
Related topics:
