In May 2025, a Chinese cat food brand introduced a customization service, allowing consumers to tailor – make cat food according to their cats’ age, weight, health condition and other factors. The brand also offers personalized packaging design, enabling consumers to create exclusive cat food for their pets.
This customization service is designed to meet the increasingly diverse and personalized needs of cat owners. By taking into account various factors of cats, the brand can provide more scientific and reasonable nutrition formulas. For example, kitten – specific food is rich in nutrients such as protein and calcium to support their rapid growth and development; food for elderly cats may focus on easy – to – digest ingredients and add functional ingredients like probiotics to maintain their gastrointestinal health. In addition, the personalized packaging design adds a unique touch to the product, allowing cat owners to further express their love and care for their pets.
The launch of this customization service reflects the Chinese pet food market’s trend towards refinement and personalization. With the improvement of people’s living standards and the deepening of the concept of scientific pet – keeping, pet owners are paying more and more attention to the quality of pet food and the specific needs of their pets. This move by the cat food brand is not only a response to market demand but also helps the brand stand out in the highly competitive pet food market, enhancing its brand image and competitiveness.
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