Whiskas, India’s leading cat food brand, has launched a new campaign called #NoFussJustWhiskas, featuring popular actor and cat lover Sanya Malhotra. The campaign humorously highlights the common mealtime challenges cat parents face and offers a simple solution: WHISKAS® Wet Cat Food, loved even by the fussiest cats.
The digital ad is set in a lively kitchen where Sanya Malhotra watches as a hopeful chef tries to impress her and her picky cat. Dishes like Nawabi Fish Rice and homestyle Khichdi are all met with a firm “Rejected!” from the cat. The turning point comes when the chef realizes the real judge is the cat, serving WHISKAS Wet Cat Food instead. The cat’s happy reaction shows the brand’s promise of great taste, proper nutrition, and satisfaction in every bite.
Sanya Malhotra, who often shares moments with her own cat on social media, brings a genuine and warm touch to the campaign. She said, “As a cat parent, I know how tricky mealtimes can be. The cat in the film reminded me so much of my own — expressive and particular! Whiskas Wet Cat Food has made a real difference for us. She absolutely loves it, and I love knowing she’s getting the nutrition she needs. This campaign is personal — it mirrors our real-life experience.”
Ayesha Huda, Chief Marketing Officer of Mars Pet Nutrition India, noted, “India remains one of the lowest pet food adoption markets worldwide, with fewer than 10% of cat parents using scientifically formulated pet food. This is a concern because cats have specific nutritional needs that home-cooked or generic meals often fail to meet. Through this engaging campaign with Sanya Malhotra, we want to show how selective cats can be and why Whiskas Wet Cat Food is a nutritious, tasty solution pet parents can trust.”
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