General Mills, Inc. has announced a $1.45 billion agreement to acquire the North American pet food and treat business of Whitebridge Pet Brands from investment firm NXMH. The deal includes the well-known Tiki Pets and Cloud Star brands.
The acquisition is part of General Mills’ Accelerate strategy, which focuses on building its core markets and global brands while driving sustainable, profitable growth.
“This deal strengthens our position in the pet care space,” said Jon Nudi, Group President of North America Pet, International, and Foodservice. “Tiki Pets and Cloud Star are a strong fit for our Blue Buffalo portfolio and will help us expand in cat feeding and treats. We’re excited to welcome the Whitebridge team and grow our offerings for pet parents.”
Whitebridge Pet Brands generated about $325 million in U.S. retail sales over the past 12 months, primarily through pet specialty stores and e-commerce. The deal includes two manufacturing plants in Joplin, Missouri. NXMH will retain Whitebridge’s European business and brands.
This is the fifth acquisition by General Mills in the pet category. Previous deals include:
- Blue Buffalo (2018)
- Nudges, Top Chews, and True Chews (2021)
- Fera Pets (2023)
- Edgard & Cooper (2024)
General Mills plans to fund the purchase using a mix of cash and new debt. The deal is expected to close in the third quarter of fiscal year 2025, pending regulatory approvals and standard conditions.
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