For many cat owners, the holiday season brings a familiar struggle: keeping curious felines from toppling Christmas trees, swatting ornaments, and turning festive decor into a playground. Now, Fancy Feast is offering a solution with its innovative FeastiviTREE—a pet-proof artificial tree designed to withstand even the most mischievous kitties.
Launched as part of the brand’s 40th annual Feastivities holiday campaign, the FeastiviTREE blends traditional holiday charm with cat-friendly features. At first glance, the forest-green tree looks like a typical artificial spruce, but its reinforced design includes:
A sturdy wooden base doubling as a cat condo, eliminating the need for pets to climb presents.
Built-in perches and a durable internal structure to encourage safe climbing.
Unbreakable, cat-safe ornaments designed to endure playful paws.
“Cats love holiday trees because they’re full of enticing elements—dangling objects, high vantage points, and a central spot in the home’s activity,” explains Dr. Annie Valuska, Purina’s principal behaviorist. “The FeastiviTREE takes what felines naturally enjoy and tailors it to their instincts.”
How to Win a FeastiviTREE
Three lucky cat owners will receive the tree through Fancy Feast’s holiday giveaway. Entries can be submitted at feastivities.com through December 3.
Supporting a Good Cause
In addition to the tree, Fancy Feast is celebrating its 40th anniversary with a limited-edition ornament that doubles as a music box. Available for a minimum $5 donation to RedRover’s Purple Leash Project—a nonprofit creating safe shelters for domestic violence survivors and their pets—the ornament can be ordered on feastivities.com while supplies last.
For cat lovers, the FeastiviTREE may finally bring peace on earth (or at least around the tree) this holiday season.
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