BOWLING GREEN, Ohio, July 19, 2022 — Pet care brand Vitakraft, known for over 180 years of pet nutrition and care, has introduced two new products to its popular Lick ‘n’ Lap™ Snack Line: Lick ‘n’ Lap™ Smooth Jelly and Lick ‘n’ Lap™ Meaty Gravy. These treats are crafted to appeal to cats with different tastes and textures, and to help pet owners strengthen bonds with their feline companions.
The Lick ‘n’ Lap line includes single-serve pouches designed for hand-feeding, bowl serving, or use as flavorful food toppers. All varieties feature real chicken or salmon and are formulated to support cats’ health and hydration.
New Additions to the Line:
- Lick ‘n’ Lap Smooth Jelly: A soft, easy-to-eat gelatin treat suitable for cats of all ages. It comes in convenient squeeze tubes and is sold in five-packs with a suggested retail price (SRP) of $3.99.
- Lick ‘n’ Lap Meaty Gravy: A heartier option made with real meat chunks. Ideal for cats at any life stage, it also comes in five-packs of individual tubes at the same SRP.
These join the original Lick ‘n’ Lap treat, Vitakraft’s best-selling cat product, which includes health-boosting ingredients like Omega-3 for a healthy coat and Taurine for heart support. These treats are widely used by cat behaviorists, including Certified Feline Training and Behavior Specialist Molly DeVoss, who uses them to help shy or nervous shelter cats become more sociable and adoptable.
“I have found Vitakraft’s Lick ‘n’ Lap treats to be the perfect training tool to form a closer bond with your feline friends,” DeVoss said.
Miguel Gonzalez, Chief Marketing Officer at Vitakraft, added: “We are excited to expand our line of treats. We know what cats love, and these snacks support a better, more joyful life with pets.”
Vitakraft products are available at major retailers including Walmart, Petco, PetSmart, and Pet Supplies Plus, as well as independent pet shops and online platforms like Amazon and Chewy.
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