CULT Food Science Corp., a food tech company focused on lab-grown meat and cellular agriculture, has launched its innovative pet treat line, Noochies!, for direct-to-consumer sales across Canada. The company’s subsidiary, Further Foods Inc., is behind the launch, which follows the successful rollout of Noochies! in the United States.
The treats feature Bmmune®, a patent-pending nutritional yeast ingredient packed with amino acids and B vitamins. Bmmune® exceeds standard protein requirements for pets and is designed to replace traditional animal-based proteins in pet food.
Each treat is crafted using a unique freeze-drying process that maintains nutritional value while ensuring a cruelty-free and environmentally friendly product. Along with protein, the snacks are high in fiber and include fermented ingredients that support digestive and overall health.
“Our treats offer meaningful health benefits and align with the growing trend toward responsible pet ownership and sustainable food sources,” said Joshua Errett, founder of Noochies! “Bringing Noochies! to Canada marks an exciting milestone.”
CULT expects the Canadian launch to open doors for new partnerships with pet influencers and online communities. The company had previously partnered with Pilothouse, a leading digital agency, to boost U.S. sales and now plans to extend these efforts into the Canadian market.
CULT also plans to expand the Noochies! line in the near future, with new products including pet supplements and complete nutrition meals for both dogs and cats.
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