FRANKLIN, Tenn. — TEMPTATIONS, the well-known cat treat brand, is expanding into mealtime with the launch of its first dry cat food. The new product will be available exclusively at Walmart stores and online starting this month.
TEMPTATIONS Dry Cat Food features crunchy and creamy-filled pockets mixed into the kibble, offering a texture cats are known to love. It comes in four flavors: Tasty Chicken, Seafood Medley, Tempting Tuna & Chicken, and Block Party BBQ.
“For over 20 years, cats and their owners have enjoyed the irresistible taste of TEMPTATIONS treats,” said Jean-Paul Jansen, Vice President of Marketing at Mars Petcare North America. “This new food brings that same excitement to mealtime, giving cats another reason to come running.”
The product is formulated with 35 essential nutrients and made with high-quality protein to support healthy muscles.
Walmart’s Vice President of Merchandising for Pets, Kaitlyn Shadiow, added, “TEMPTATIONS has always been a customer favorite. We’re excited to offer cat parents the first opportunity to try this new food.”
TEMPTATIONS Dry Cat Food will be available in 3.15-lb bags for $5.98 and 13.5-lb bags for $14.98. Mars Petcare plans to expand distribution to other retailers nationwide in fall 2023.
In addition to the dry food, the brand is also launching TEMPTATIONS™ TENDER FILLS™ treats and expanding flavors of its Creamy Purrrr-ée line. These new products further the brand’s goal of strengthening the bond between cats and their owners through delicious, engaging mealtime options.
Related topics:
