In May 2025, Eazjoy, a pet food brand under the Jijia Pet Group, joined hands with the Yicai Feiyang Public Welfare Foundation and got involved in the Shanghai Cat Island public welfare project. Through a series of actions, including long – term donation of pet food, opening of online donation and adoption platforms, reduction of adoption thresholds, creation of a pet – friendly environment, and provision of regular volunteer services, the brand aims to promote the concept of civilized pet – keeping in cities.
The long – term donation of pet food ensures that the cats on Cat Island have a stable supply of high – quality food, which is beneficial to their health. The online donation and adoption platforms enable more people to participate in the public welfare project conveniently. By reducing the adoption thresholds, more cats can find warm homes.
The creation of a pet – friendly environment helps to enhance the quality of life of both pets and their owners. Regular volunteer services not only provide practical help for the cats on Cat Island but also raise public awareness of caring for stray animals. Through these efforts, Eazjoy hopes to make the concept of civilized pet – keeping deeply rooted in the city and promote the harmonious coexistence of humans and pets.
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