In 2025, European and American cat households are navigating the dual demands of the “shedding season” and a surge in pet-friendly travel, driving distinct seasonal trends in cat product selection. Data shows that 72% of cat owners prioritize purchasing heat-relief products, while eco-consciousness has propelled natural insect-repellent sprays to become a breakout category. Cross-border e-commerce platform DHgate advises merchants to center on “smart care” and “scenario-specific needs,” promoting high-unit-price items like cooling cat beds, parasite control products, and automatic water dispensers, while also tapping into the lightweight travel gear market.
For heat relief, breathable materials and intelligent design are key. Cooling cat beds made from bamboo fiber or ice silk with open structures dominate sales, balancing seasonal functionality with year-round use. Automatic circulating water dispensers, which provide fresh flowing water and reduce bacterial growth, offer significant premium potential, with stainless steel or ceramic models preferred for durability. During the shedding season, demand for pin brushes (to detangle fur and massage skin) and row combs (for long-haired breeds) surges, with smooth-toothed, sturdy designs as top selling points. Paired with natural plant-based shampoos (mild, non-irritating formulas) and soft bathing sponges, these create a complete grooming solution.
The rise of “pet-and-human co-travel” has amplified demand for lightweight travel gear. Portable foldable cat carriers and ventilated airline crates emphasize lightweight design and comfort, featuring removable liners and mesh panels for airflow. For short outings, stylish reflective leashes and collars blend safety with aesthetics, appealing to younger pet owners. Environmentally friendly parasite control products are also booming: APPA-certified plant-based insect-repellent sprays, which are chemical-free and safe for direct pet contact, now account for over 60% of market share.
High-value smart care products are gaining traction, with items like temperature-regulating cat beds and APP-monitored automatic feeders leveraging “intelligence + health management” to justify premium pricing. Scenario-based bundles (e.g., “cooling mat + insect spray + portable water bottle”) enhance customer retention through cohesive solutions. DHgate recommends merchants optimize online marketing with “summer pet lifestyle” campaigns, such as content around “essential cat gear for outdoor camping” or “shedding season home care guides,” to drive traffic toward high-margin categories.
Overall, 2025 spring-summer cat product strategies must align with seasonal pain points and evolving consumer values, integrating eco-friendliness and smart technology into functional, scenario-driven offerings.
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